Over 70 years ago, Peter Drucker wrote: “Business has only two functions: marketing and innovation. These produce newness. All other functions are costs”. This is exactly what the present book addresses. While the major focus of the book is on creativity (i.e., innovation), supported by Artificial Intelligence (AI), it is written by Dr. Jerry Wind [1] , one of the world’s leading marketing experts (The Lauder Professor of Marketing, Emeritus, at Wharton School).   While many

Until January 2025, the author, Nick Clegg, was a senior officer at Meta for seven years. Before that, he was Deputy Prime Minister in the UK and Chairman of the UK’s Liberal Party. Mr. Clegg focuses on generative AI. As generative AI is seen to reshape everything from communication to geopolitics, the book raises a major dilemma: Will open , democratic values shape the future, or will closed authoritarian models win? The global internet, traditionally open, may be at risk o

This book focuses on China versus the US in the race to take the lead in AI. Why do the Chinese seem to be doing so well? And which particular strengths might Silicon Valley have to play on?   Few, if anyone, seem to be as well qualified to address these issues as author Dr. Kai-Fu Lee. As of present, he is Chairman/CEO of Sinovation Ventures, a leading technology-focused investment firm focused on developing the next generation of Chinese high-tech firms. Before this, Dr. Le

Tom Steyer, a former corporate investor, has written a persuasive book about the climate crisis. He points out that world pollution is worse than ever before, with probably more dysfunctional developments to come. Steyer blames the oil and gas industry for not doing more to halt this. Yet as an eternal optimist, he highlights many current, positive developments for combatting emissions, pollution and climate temperature growth, mostly thanks to technological advances.   To re

These days, we are seeing a clear shift from a so-called linear economy to a circular one and are increasingly focusing on regeneration...

This book discusses the fundamental shift that is taking place within the strategy field, now that the power of data is clear to all. The...